Gain Instant Consumer Attention

Repositionable notes (RPNs) can substantially boost response rates for direct mail because people are trained to read yellow sticky notes. Printed RPNs are movable sticker ads and are found on newspapers, magazines, direct mail pieces, inserts and catalogs. They can be applied, removed and reused any where such as a calendar, computer or any other place that the consumer wants to place it as a reminder of the advertiser’s message. Reuse is key. The adhesive used for repositionable labels means the labels maintain their integrity and can then be re-adhered.

RPNs make your direct mail piece memorable as well as triggers action on the outside of your envelope. This helps to feature a message and call attention prior to the recipient opening your direct mail.

Ways RPNs are used:

• Calling attention to what is inside – urgency or promotion
• Contact information – potential to reapply the RPN to a computer, calendar or safe place
• Personalize your messaging – individualize the message to draw the recipient in

Why work with Labels & Specialty Products?

Label & Specialty Products partners with you to determine the right message for your repositionable notes. Furthermore, we understand your campaign and work with you to ensure the RPN will adhere to the promotion’s material.

Label & Specialty Products offers a variety of options for repositionable notes including size, material and color. We then generate a custom quote specific to your order and provide quality labels produced with the most advanced technology.

Industries:

Direct mail campaigns promoting non for profit organizations or consumer products such as insurance, auto sales, etc.

Contact a Labels & Specialty Products representative at 630.513.8060 or by filling out a contact form here.