Tell the Whole Story
Sometimes the space on a product’s label isn’t big enough to hold all information. Extended Content Labels (ECLs) provide the added print space you need to display more information, while not having to increase the package size. These labels extend by either popping out or folding to display the additional information.
ECLs are a great solution for many consumer good packaging issues. With regulatory requirements of ingredients, languages or disclaimers, extended content labels are a way to publish the information on smaller products. ECLs allow you to increase the space without taking away from the brand or message.