A label printer selling… printers?

We originally thought the same thing, but being in the label industry for 35 years, we know we can’t be everything to every one. There was a large gap in our business back in 2017 with the inability to print short run labels. We filled that with our digital press in 2018, but we are also finding with some industries, having label printers in house is what makes the most sense.

As we continue to change and evolve, we now are a value-added reseller for VIP Color printers. VIP Color is a high quality digital printing company that stacks up blows away the competition. From the capabilities, speed and price aspect this printer is unmatched. One of the main reasons we are moving forward with selling label printers is to offer a greater level of service to our customer base. Many products such as craft beer, CBD, and other cannabis products have demand for high mix, low volume labels. With the ability to print in house, this allows for companies to print on the fly. Making it easy to change for flavors, regulations, ingredients, or any other component of the label changes. Plus, buying from a label printer has its benefits.

Here are the TOP 3 benefits to buying a label printer from Labels & Specialty Products:

  1. We can provide expert insight on printing labels, after all we do have 35 years of experience.
  2. We provide the substrate specific to your application – die cut and ready for print. By understanding material, we know the needs within different industries to hold up to conditions. We then recommend the right material and die cut it to the size you need.
  3. If your quantities or needs change, we can help! With conventional and digital presses in house, we can print beautiful labels in short run or large quantities. We also can print embellishments and variable data.

In house label printers aren’t for all companies, but they are a great option for startups, companies that have many changes to their labels as well as small to medium size enterprises. If you are looking for a label printer to bring in house for your business, reach out to our team to learn more about the VIP Color and which model fits your business.