Flexographic Label Printing vs Digital Label Printing In the past, flexographic label printing dominated the world of label making, but in recent years digital printing has become more and more common. This begs the question: which one is the better... Read More

Play a scratch card and you match to win. The instant win game is a low-commitment way to earn a prize and one of the most effective ways to drive repeat engagement. They harness the powerful urge for instant gratification.... Read More

While online marketing reaches consumers where they are on mobile and search, offline tactics offer a different approach. You can blend easy-to-use piggyback labels with direct mailers or marketing promotions to reach your customers in a personal way. Stemming from... Read More

6 Ways to Boost Sales with Instant Redeemable Coupon (IRC) Labels Coupons no longer find their only audience through the Sunday paper. They’ve evolved into scannable savings coupons online and ready-to-use instant redeemable coupons – IRCs– attached to favorite products.... Read More

Is this common packaging mistake sabotaging your product sales? I recently bought a stainless steel garbage can from a big box store. A bit of research actually went into the purchase. I wanted a certain look and feel for the... Read More