Perceived quality is defined as the impression of value given by a product. This impression derives from the product’s appearance and feel. In essence, how a product looks is much more important than simply brand image. Consumers face a wave... Read More

We care about label quality. At Labels & Specialty Products, we have developed rigorous processes to ensure that every product that leaves our facility meets our highest standard. For products as critical as labels, every color, detail, text, and design... Read More

How Craft Breweries Can Compete Against Brand Name Beer Labels We know you’re thinking it. Independent craft beer is better than “Big Beer” brands, especially your craft beer. But you’re up against millions in brand advertising budgets to grab consumers’... Read More

Embossed labels stand out to consumers, even when they share space on a crowded shelf. Their three-dimensional effect is the result of heat stamping— a special technique that presses design or text into your label material so that specific elements... Read More

CMYK vs. RGB: A Quick Guide to Color Printing Identifying color is one thing: printing it is quite another. While the universe contains a full spectrum of colors, label printers are limited by the equipment and inks at their disposal.... Read More

RECOVERY ROASTERS: Logo to Label Recovery Roasters proves that a hot cup of coffee can do a lot. Ethically sourced and expertly roasted, each of their four blends offers a high-quality brew for even the most demanding coffee drinker. Most... Read More

How to Avoid Common Label Mistakes: Designing Art Files for Print The launch of entire product lines begins with the lowly art file. As your label printing company, we use these files to turn images into physical products, which is... Read More

Launching a new product is an exciting time for an entrepreneur. A lot of hopes and dreams are tied up in the journey from concept to market. You’re ready for customers to embrace your product and hopefully become ambassadors for... Read More

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