Having a well-designed label is the first step in attracting attention to your product. But there’s an opportunity for your label to do much more with QR codes. If you want to communicate the added value of your product, you... Read More

For many brands, it can be difficult to fit everything you need to on your packaging. From design and branding components to regulatory and instructional information, you need to consider how to prepare your products for market. Extended content labels... Read More

Remember the excitement with the arrival of a letter in the mail? Or a packaged box just waiting to be opened? Email and digital marketing are effective, but they aren’t the only methods to reach consumers, generate leads, and create... Read More

While online marketing reaches consumers where they are on mobile and search, offline tactics offer a different approach. You can blend easy-to-use piggyback labels with direct mailers or marketing promotions to reach your customers in a personal way. Stemming from... Read More

6 Ways to Boost Sales with Instant Redeemable Coupon (IRC) Labels Coupons no longer find their only audience through the Sunday paper. They’ve evolved into scannable savings coupons online and ready-to-use instant redeemable coupons – IRCs– attached to favorite products.... Read More

Scratch off cards and promotional game pieces are one of the easiest ways to reach your customers with attention-grabbing prizes and easy-to-play rules. According to Gallup, brands that successfully engage their customers with gamification strategies realize 63 percent lower customer... Read More

Your product label’s UPC barcode may not offer the same artistic impact as your logo or typography, but it plays an important role for manufacturers and retailers. An accurate barcode and UPC make it easy for you or a vendor... Read More

Before you invest in wine labels, it’s best to have options. Your choice of wine label stocks range in price point and durability. However, finding the best material to showcase your bottles is ultimately a decision to be made by... Read More

The life of a label is far from easy. If it’s not constant squeezing, it’s moisture breaking down your design. If it’s not temperature extremes prying at your adhesive, it’s UV rays slowly fading colors. Durable labels are directly connected... Read More

How Craft Breweries Can Compete Against Brand Name Beer Labels We know you’re thinking it. Independent craft beer is better than “Big Beer” brands, especially your craft beer. But you’re up against millions in brand advertising budgets to grab consumers’... Read More