6 Ways to Boost Repeat Online Sales with On Point Packaging
You poured your heart and soul into developing your product. It’s your baby. You’ve identified who your customers are and built an exciting brand to grab their attention online and drive them to your website.
Anticipation is high as shoppers wait for your product to arrive on their doorsteps. They’ve got expectations for what you’ll deliver based on the promise your branding makes.
Does your packaging deliver?
Merchandising the In-home Experience
In brick and mortar stores, consumers can pull a product off the shelf to evaluate it before making a purchase decision. They have a chance to make an immediate emotional connection about what need that product is going to fulfill for them.
In the e-commerce world, the experience of opening the package is your chance to make that connection with your customers and make them want to come back for more.
Here are 6 tips that will elevate your packaging from blah to bazinga!
1. Sealing tape printed with your logo – Think outside the box. Custom printed sealing tape with your logo immediately identifies for the customer that your product has arrived. The anticipation builds.
2. Package internal cushioning – The first thing your clients see when they open the box is how the product is protected. Does the cushioning material match your brand promise?
For example, packing peanuts made from biodegradable materials should surround eco-friendly products. Luxury personal products can be protected by bubble wrap that’s encased in tissue paper printed with the product logo and sealed with a custom sticker. It’s all about setting the stage for the product reveal.
3. Product label – Does the label on your product match what customers see on your website? There are so many options for product labels. Have you picked the right mix of colors, label shape, label material and finishing treatments to support your brand promise?
When your clients hold your product in their hands for the first time, they should get a feeling that “yes, this is what I ordered, I can’t wait to try it.”
4. Return labels – Hopefully, your customers are completely satisfied with your product. But, don’t overlook the capability of a return label included in the package to communicate the right message about your company.
Easy-to-use return labels that are printed with your company logo and include easy instructions for how to return the product tell customers that they have purchased from a well-run, sophisticated e-commerce site. A sense of trust is established that encourages future purchases.
5. Consistent look and feel – You’ve invested a lot in product development. Keep an eye on the quality of the printing on your packaging materials. Your logo and brand markers will be printed on a variety of mediums each with their own special considerations.
For example, a company that sells organic freeze-dried dog food uses brown labels made from recycled materials. They quickly discovered that the white part of their logo looked beige on the label because of how the ink reacted with the material.
6. Pick the right partner – When it comes to anticipating issues that get in the way of a consistent look and feel for your brand, it’s important to work with a partner that has lots of experience and works with you directly. Fly-by-night Internet printing operations are not your friend. Their mission is only to take your order and ship whatever comes off the printer.
Take the time to find a local printer who can recommend the right packaging options for your needs and even suggest some things you may not be aware of. They’ll work closely with you to translate your brand promise in to a packaging experience that will bring your customers back for more.
